Americans are two things: they are workaholics, and they are obese. And there is a correlation between the two. Who has time to put a fresh dinner on the table anymore, anyway? Why not just run through the drive-thru on the way home and pick up a few Happy Meals for the kids...
We are bombarded with hundreds, if not thousands, of advertisements each day. Luckily, we have become immune. We now know how to filter, completely subconsciously, because there is an invisible barrier between what ads are being shot at us and what ads we are actually absorbing. But who can resist a juicy, greasy cheeseburger? especially if it is being sold with sex, or even being sold with color, to spark our attention?
Advertisements cost money. Lots and lots of money. And time is money. Corporations cannot afford to waste their or our time with their ads. Each color has meaning, each word and each sound. Sadly, most of us are put under a spell and are completely unaware of the effect food advertisements have on us.
Why does McDonald’s have golden arches? Why are so many print advertisements printed in red? Do font choices have anything to do with it? The answers may not shock you, but you may feel deceived. With slogans like “I’m lovin’ it,” haven’t we come to expect a friendly giant from our neighborhood Micky D’s? They did stop using trans fats, didn’t they?—shouldn’t we be patting them on their backs?
About Me
- Carly
- The purpose of this blog is educate the public about the methods the fast food industry uses to manipulate you, the consumer, into buying into their ideologies while making poor food (and monetary) choices.
There are several ways the advertisers within the fast food industry accomplish this without your even realizing anything fishy is going on. But how? Through design, through interpellation, and through brilliant (though lethal) marketing.
Want to learn more? Step inside.
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